Selettra Project Europe Srl was founded in Romania. Appealed by feed-in tariffs for the execution of photovoltaic systems, in 2012 Selettra arrived Bucharest. After a short time the government reduced the subsidies and, consequently, investors’ interest diminished. Selettra carried out some feasibility studies and proposed highly technological installations and systems in which the most important part was street lighting, its core business. The projects were taken into consideration by some local public entities. In the meantime, the company started requalification and street furniture activities in the centre of Bucharest on behalf of an important Romanian company.